Search Engine Strategies — San Jose, CA
Regular search engines can’t understand text trapped within images, and this session looks at strategies to combat this problem for the image-intensive site. It also examines how to generate traffic using your images via image-specific search engines.
Speakers:
Liana Evans, Search Marketing Manager, Commerce360
Chris Smith, Lead Search Strategist, Netconcepts
Shari Thurow, Founder & SEO, Omni Marketing Interactive
Cris Pierry, Director of Web & Multi-Media Search, Yahoo! Search
James Jeude, Senior Product Manager, Ask.com
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“The meta description is an important element of your on-page SEO, yet its value is often underrated. Viewing everything in terms of search engine ranking impact blinds us to the opportunity that meta descriptions present search marketers,” writes Stephan Spencer, President of Netconcepts. Stephan reminds us, in this article on his C|Net blog entitled, “Searchlight: an SEO Blog,” that meta descriptions shouldn’t be overlooked and they are quite valuable to SEO. To read more about meta descriptions with some pertinent examples, click here to read the full article.
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“What do you get when you mix social media and local search?” asks Stephan Spencer, President of Netconcepts. In this article, posted on C|Net’s Searchlight: an SEO Blog, Stephan talks about how Yahoo! has opened up new features to blend social interaction on a local level, and how it will affect local businesses. For more information on this interesting subject, click here to read the article.
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Geolocation is bandied about quite a bit when discussing aspects of online marketing with location-specific components, but many are blurry as to how it works and how it’s being used, so I thought it’d be helpful to outline the basics of it, and to highlight some of the recent developments brought via the expansion of wifi and mobile device use that have improved its precision. Geolocation is coming into broader and broader usage in enhancing the user experience for local search and mobile applications, and it has quietly become a vital component to the policing of fraud—particularly for credit card validation and filtering of PPC advertising clicks.
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The WordPress plugin “Mini Manager”, written by Charlie Evans, Sr. Developer at Netconcepts, was designed for a client who wanted to manage mini blocks of HTML, then include them in posts or pages simply by using their reference name in curly braces, like so: {Reference_Name}
Examples of Use:
- Isolate tricky JavaScript or Flash code. Instead of having lines of complicated code in the content field of posts - create a miniblock of code and reference it.
- Bypass complications caused by advanced HTML within the WordPress WYSIWYG interface
- Insert an image or logo without having to create individual HTML references
It is completely free and has been released as “open source” under the GPL license. So enjoy!
Features include:
- “Manage MiniManager Blocks” form page
- Add new blocks of text
- Edit existing blocks of text
- Manage large blocks of code from one single admin
- And best of all, it’s FREE!
Download the plugin!
Installation instructions
- Upload mini-manager.php to your wp-content/plugins directory.
- Activate the plugin.
Implementation Instructions:
- Once installed, Click on the “Manage” tab
- Click on “MiniManager Blocks” tab
- Select “Create New Block” and click “Continue”
- Type in a “Reference_Name” and respective block of code
Note: the “Reference_Name” is what will be referenced in the post content field to call the block of code
- Type the “Reference_Name” within curly braces { } in the content where you wish the block of code to appear.
For Example:
When you have everything configured, insert “{Reference_Name}” within a post or page where ever you want the specified code block to appear.
To manage an existing block of code:
- From the MiniManager admin page, select the “Reference_Name” you wish to edit from the drop down menu
- Click “Continue”
- Make the desired edits to the code block
- Click the “Continue” button, your block will be saved and ready to use
Feedback?
Got a bug to report? Or an enhancement to recommend? Or perhaps even some code to submit for inclusion in the next release? Great! Share your feedback by commenting to this post.
Filed under: SEO Tools
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Do you lie awake at night wondering whether or not Google wants to know what you’re thinking? Find out by listening to this interview with Maile Ohye, Google’s Senior Support Engineer, and Stephan Spencer, Founder and President of Netconcepts.
In this 24 minute interview, Stephan and Maile discuss how your feedback influences Google’s decisions for user and webmaster support, Google’s “New” Webmaster Guidelines, and a wealth of technical SEO “best practice” questions related to things like cloaking and paid links.
Interview with Maile Ohye from Google [24:21m]:
Play Now |
Play in Popup |
Download
Filed under: Ecommerce Podcasts SEO
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Sometimes Google’s announcements get lost in the shuffle. “Google today introduced a new experimental feature in their News - they’ve added story participant comments into their listings of stories.” In this article, Chris Smith talks about his thoughts and reactions to Google’s decision to allow comments on their news, and how it relates to other companies. Read more about Chris’ thoughts in the article here, and learn how comment-enabling might benefit your company.
Filed under: Articles Business Blogging SEO
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Ever wonder whether or not it’s possible to make money blogging? Well, this teen has made blogging for dollars a reality. Stephan covers his daughter Chloe’s presentation at the 2007 BlogHer conference in Chicago. In this popular article, featured on C|Net’s Searchlight: An SEO Blog, Stephan talks about Chloe’s experiences with WordPress, her love for Neopets, and what it takes to turn a blog into an asset. You can also watch the highlights from Chloe’s presentation in his article as well. To read more about how “SEO is not inaccessible; in fact, it’s so easy, that a child can do it!” click here.
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Have you accessed the new Google analytics package yet? Chris Smith gives us an inside look at usability in this article from the Natural Search Blog. Chris calls the new analytics “upgrade” as being “All glitz with little beneficial substance.” Read more about the updated Google Analytics from an SEO expert point-of-view.
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Filed under: Articles SEO Tools Usability
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In Chinese society, “red envelope” refers to a monetary gift placed in a red packet because the color symbolizes good luck. That’s where Red Envelope got its name. Was the San Francisco-based gifts merchant lucky with the results of its Website critique? Well, while critiquers Amy Africa, president of Helena, VT-based Web consultancy Eight by Eight, and Stephan Spencer, founder/president of Madison, WI-based SEO-specialist agency Netconcepts, tried to handle Red Envelope’s site with care, they both found areas that need serious improvement. Africa reviewed the site’s content and functionality, and Spencer tested its search capability. Here’s what they had to say.
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Filed under: Articles Ecommerce SEO Website Audits
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